Project Scope:
Starlight Esthetics
a cool & radiant esthetician brand
Brand Identity, Photoshoot Creative Direction
Starlight Esthetics is a Phoenix-based wax studio that dedicated to empowering women to feel radiant in their natural beauty.
The goal for this project was to design a brand that feels youthful, polished and effortlessly cool—creating an aesthetic that stands out while still feeling approachable and authentic. For this project, I took the founder's love for celestial elements and crafted a bold yet inviting brand identity, plus a sleek and fun brand photoshoot, that reflects the confidence the brand wants their clients to feel.
THE Vibe
Confident / Serene / Trusting / Relatable
KIERA / STARLIGHT ESTHETICS
"I loved all of it! Everything was so professional and organized. I love how creative you are and I can tell you put genuine thought into everything. I can also tell you genuinely love helping people and guiding them into the right direction. You honestly nailed it, I genuinely can’t think of anything you did wrong and I mean that. You helped me in ways I didn’t even know I needed help in! I definitely feel more confident in expressing myself."
