Project Scope:
Brand Identity, Photoshoot Creative Direction
Starlight Esthetics is a Phoenix-based wax studio that dedicated to empowering women to feel radiant in their natural beauty.
The goal for this project was to design a brand that feels youthful, polished and effortlessly cool—creating an aesthetic that stands out while still feeling approachable and authentic. For this project, I took the founder's love for celestial elements and crafted a bold yet inviting brand identity, plus a sleek and fun brand photoshoot, that reflects the confidence the brand wants their clients to feel.