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In 2025, your website needs to grab the attention of your dream clients and the robots crawling things behind the scenes. For female entrepreneurs who want a conversion-focused website, that means prioritizing both SEO and GEO.

Before you spend hours creating graphics in Canva & mapping out an extensive content calendar for Instagram, you need to know who your business is actually built to serve.

In a world where social media feels louder, more chaotic (& more uncertain) than ever, some of the most admired brands are also shifting their focus to newsletter which feel more personal & intentional than traditional marketing & social media engagement.