creative direction
web design
brand strategy and design
To your dream clients who crave what you have to offer
To the old you who wondered if you could do it
& to the future you who knew that you could
Your business should feel like a love letter
This is my deepest, most transformative brand identity experience specially built for the visionary woman ready to show up boldly and lead with intention. Through my signature archetype-based strategy framework, The Main Character Method™, we'll design a brand that reflects your essence and attract your dream clients with ease.
Perfect for:
The woman ready to scale her biz with confidence, reposition her brand, or finally step into a visual identity that feels magnetic af.
Includes:
✦ Comprehensive Brand Strategy to define your brand's core values, archetype-driven personality, brand voice, and long-term vision.
✦ Dream Client Deep Dive to clarify who you're speaking to and how to emotionally connect with them.
✦ Brand Messaging Suite including your tagline, brand story, elevator pitch, and content pillars.
✦ Complete Visual Identity with a flexible logo suite, custom color palette, and curated font suite.
✦ Brand Guidelines to ensure consistency across social media, website, and all marketing materials.
✦ Brand Imagery Guide with creative direction for how your brand should look and feel across content, photoshoots, and campaigns.
Timeline: Investment:
4 weeks (avg). $1,800 (starting)
Payment plans available.
Rooted in strategy, dripping in seduction.
The Magnetic Brand Story™
BRANDING
This is my deepest, most transformative brand identity experience specially built for the visionary woman ready to show up boldly and lead with intention. Through my signature archetype-based strategy framework, The Main Character Method™, we'll design a brand that reflects your essence and attract your dream clients with ease.
Perfect for:
The woman ready to scale her biz with confidence, reposition her brand, or finally step into a visual identity that feels magnetic af.
Includes:
✦ Comprehensive Brand Strategy to define your brand's core values, archetype-driven personality, brand voice, and long-term vision.
✦ Dream Client Deep Dive to clarify who you're speaking to and how to emotionally connect with them.
✦ Brand Messaging Suite including your tagline, brand story, elevator pitch, and content pillars.
✦ Complete Visual Identity with a flexible logo suite, custom color palette, and curated font suite.
✦ Brand Guidelines to ensure consistency across social media, website, and all marketing materials.
✦ Brand Imagery Guide with creative direction for how your brand should look and feel across content, photoshoots, and campaigns.
Timeline:
4 weeks (avg).
Investment:
$1,800 (starting)
Payment plans available.
Rooted in strategy, dripping in seduction.
The Magnetic Brand Story™
BRANDING
Your brand story and design is only 2/3 the equation — the other 1/3 is the business built to deliver on it. Bundled exclusively with The Magnetic Brand Story™, this add-on takes us beyond identity and into business strategy: crafting your signature offer framework, mapping your launch, and making sure the business behind your brand is as intentional as the brand itself. This is where story becomes strategy you can actually execute.
Perfect for:
The woman launching something new, or the established founder ready to package her expertise into a signature offer that finally reflects what she's actually capable of.
Includes:
✦ Everything in The Magnetic Brand Story™
✦ BUSINESS STRATEGY ROADMAP mapping your current offers, untapped revenue streams, and
a phased growth plan.
✦ deeper market trend analysis of relevant trends in your industry that directly impact how you should position your business.
✦ SIGNATURE FRAMEWORK/OFFER DEVELOPMENT of your proprietary method, process, or philosophy.
Investment:
$2,500 (bundled with The Magnetic Brand Story™)
Payment plans available.
The story, plus the strategy to build a business around it.
The Expanded Edition
BRANDING + BIZ STRATEGY
Your brand story and design is only 2/3 the equation — the other 1/3 is the business built to deliver on it. Bundled exclusively with The Magnetic Brand Story™, this add-on takes us beyond identity and into business strategy: crafting your signature offer framework, mapping your launch, and making sure the business behind your brand is as intentional as the brand itself. This is where story becomes strategy you can actually execute.
Perfect for:
The woman launching something new, or the established founder ready to package her expertise into a signature offer that finally reflects what she's actually capable of.
Includes:
✦ Everything in The Magnetic Brand Story™
✦ BUSINESS STRATEGY ROADMAP mapping your current offers, untapped revenue streams, and a phased growth plan.
✦ DEEPER MARKET ANALYSIS of relevant trends in your industry that directly impact how you should position your business.
✦ SIGNATURE FRAMEWORK/OFFER DEVELOPMENT of your proprietary method, process, or philosophy.
Investment:
$2,500
(bundled with The Magnetic Brand Story™)
Payment plans available.
The story, plus the strategy to build a business around it.
The Expanded Edition
BRANDING + BIZ STRATEGY
This is the full experience — brand identity and web design, built together so nothing gets lost in translation between who you are and how your business actually shows up online. We'll use The Main Character Method™ to build your identity from the ground up, then carry that same strategy directly into a fully custom Showit site — so your brand and your website tell one story, not two.
Perfect for:
The woman starting from scratch, or the one ready to leave her old brand behind entirely. She doesn't want to piece this together in parts. She wants it built once, built right, and built to last.
Includes:
✦ Comprehensive Brand Strategy to define your brand's core values, archetype-driven personality, brand voice, and long-term vision. We'll also do a deep dive into your dream client personas to clarify who you're speaking to and how you connect with them through your messaging.
✦ Complete Visual Identity with a flexible logo suite, custom color palette, curated font suite, and a brand imagery guide.
✦ 5+ page custom showit website built to reflect your brand's visual identity, messaging and ideal customer journey across every page and touchpoint. Optimized for mobile browsing with basic SEO to strengthen online discovery.
✦ Branded LINK IN BIO PAGE seamlessly integrated into your custom website, replacing third-party tools with a cohesive, on-brand experience that keeps visitors within your world.
Timeline: Investment:
6 weeks (avg). $4,000 (starting)
Payment plans available.
The whole story, told right the first time.
Cover to Cover
BRANDING + WEB DESIGN
This is the full experience — brand identity and web design, built together so nothing gets lost in translation between who you are and how your business actually shows up online. We'll use The Main Character Method™ to build your identity from the ground up, then carry that same strategy directly into a fully custom Showit site — so your brand and your website tell one story, not two.
Perfect for:
The woman starting from scratch, or the one ready to leave her old brand behind entirely. She doesn't want to piece this together in parts. She wants it built once, built right, and built to last.
Includes:
✦ Comprehensive Brand Strategy to define your brand's core values, archetype-driven personality, brand voice, and long-term vision. We'll also do a deep dive into your dream client personas to clarify who you're speaking to and how you connect with them through your messaging.
✦ Complete Visual Identity with a flexible logo suite, custom color palette, curated font suite, and a brand imagery guide.
✦ 5+ page custom showit website built to reflect your brand's visual identity, messaging and ideal customer journey across every page and touchpoint. Optimized for mobile browsing with basic SEO to strengthen online discovery.
✦ Branded LINK IN BIO PAGE seamlessly integrated into your custom website, replacing third-party tools with a cohesive, on-brand experience that keeps visitors within your world.
Timeline:
6 weeks (avg).
Investment:
$4,000 (starting)
Payment plans available.
The whole story, told right the first time.
Cover to Cover
BRANDING + WEB DESIGN
Your website should be pretty, profitable and fully aligned with your brand's essence. This fully custom web design experience blends strategic design with editorial-level visuals. We’ll map out your dream user journey and build a Showit site designed to elevate your brand and empower you to sell with clarity, confidence, and consistency.
Perfect for:
Previous brand identity clients who want a wholistic experience, and established brands ready for a polished, personality-packed site that feels as luxurious as their offers.
Includes:
✦ 5+ PAGE CUSTOM SHOWIT WEBsite built to reflect your brand's visual identity, messaging and ideal customer journey across every page and touchpoint.
✦ BRANDED LINK IN BIO PAGE seamlessly integrated into your custom website, replacing third-party tools with a cohesive, on-brand experience that keeps visitors within your world.
✦ MOBILE OPTIMIZATION so every visitor, even those browsing from their phones or iPads, experiences your brand exactly as intended.
✦ BASIC SEO SETUP to improve searchability and help the right clients, locally and beyond, find your brand organically.
✦ launch support and post-launch care including domain connection, backend training, a final walkthrough so you feel fully confident going live, and 30-days worth of post-launch support.
Timeline: Investment:
4 weeks (avg). $2,500 (starting)
Payment plans available.
Custom-crafted, effortlessly captivating.
The Front Cover
CUSTOM WEB DESIGN
Your website should be pretty, profitable and fully aligned with your brand's essence. This fully custom web design experience blends strategic design with editorial-level visuals. We’ll map out your dream user journey and build a Showit site designed to elevate your brand and empower you to sell with clarity, confidence, and consistency.
Perfect for:
Previous brand identity clients who want a wholistic experience, and established brands ready for a polished, personality-packed site that feels as luxurious as their offers.
Includes:
✦ 5+ PAGE CUSTOM SHOWIT WEBsite built to reflect your brand's visual identity, messaging and ideal customer journey across every page and touchpoint.
✦ BRANDED LINK IN BIO PAGE seamlessly integrated into your custom website, replacing third-party tools with a cohesive, on-brand experience that keeps visitors within your world.
✦ MOBILE OPTIMIZATION so every visitor, even those browsing from their phones or iPads, experiences your brand exactly as intended.
✦ BASIC SEO SETUP to improve searchability and help the right clients, locally and beyond, find your brand organically.
✦ launch support and post-launch care including domain connection, backend training, a final walkthrough so you feel fully confident going live, and 30-days worth of post-launch support.
Timeline:
4 weeks (avg).
Investment:
$2,500 (starting)
Payment plans available.
Custom-crafted, effortlessly captivating.
The Front Cover
CUSTOM WEB DESIGN
You bring the vision and I'll bring the vibe. Using my curated arsenal of Showit templates (or one you already love), I'll build you a stunning, strategic website in just 5 days. From a polished wordmark logo to curated colors, fonts, and high-converting layout, your site will be ready to stun your dream clients in no time.
Perfect for:
Growing brands who want an aligned web presence without the custom price tag or timeline.
Includes:
✦ website design built using a signature HHS Showit template or another that you love. Customized to feel fully you with custom color, font, and imagery styling to reflect your brand.
✦ MOBILE OPTIMIZATION so every visitor, even those browsing from their phones or iPads, experiences your brand exactly as intended.
✦ BASIC SEO SETUP to improve searchability and help the right clients, locally and beyond, find your brand organically.
✦ launch support and post-launch care including domain connection, backend training, a final walkthrough so you feel fully confident going live, and 30-days worth of post-launch support.
Timeline:
1 week
Investment:
$1,500 (starting)
Tailored to you & ready before you finish your martini
The Weekly Read
WEBSITE IN A WEEK
Because we respect a tight schedule and a stunning debut.
Pre-Week: Onboarding & Homework
✦ You’ll complete your Website Questionnaire and send over all the essentials: copy for each page, imagery, media, brand files, any important links or integrations.
✦ Once I’ve reviewed your materials, I’ll reach out to align on the vibe, flow, and layout direction so we’re locked and loaded for build week.
Design Week
✦ Monday: I design your homepage and send it over for same-day feedback
✦ Tuesday–Thursday: I finalize the full site, design the rest of your pages, and handle the magic behind the scenes
✦ Friday: We connect your domain so you’re ready to launch!
the timeline
You bring the vision and I'll bring the vibe. Using my curated arsenal of Showit templates (or one you already love), I'll build you a stunning, strategic website in just 5 days. From a polished wordmark logo to curated colors, fonts, and high-converting layout, your site will be ready to stun your dream clients in no time.
Perfect for:
Growing brands who want an aligned web presence without the custom price tag or timeline.
Includes:
✦ website design built using a signature HHS Showit template or another that you love. Customized to feel fully you with custom color, font, and imagery styling to reflect your brand.
✦ MOBILE OPTIMIZATION so every visitor, even those browsing from their phones or iPads, experiences your brand exactly as intended.
✦ BASIC SEO SETUP to improve searchability and help the right clients, locally and beyond, find your brand organically.
✦ launch support and post-launch care including domain connection, backend training, a final walkthrough so you feel fully confident going live, and 30-days worth of post-launch support.
Timeline:
1 week
Investment:
$1,500 (starting)
Tailored to you & ready before you finish your martini
The Weekly Read
WEBSITE IN A WEEK
This is where we set the scene. I’ll help you plan and execute a powerful branded photoshoot that tells your brand's story. Whether you're stepping in front of the camera solo or with a full team, I’ll make sure every detail is aligned. The result? Content that feels intentional, elevated, and unmistakably you.
Includes:
✦ SHOT LIST covering everything from vibe, poses, facial expressions, props and scope, so we can ensure you're getting a variety of usable content for different marketing purposes.
✦ wardrobe and glam recommendations and ongoing consultation until you land on looks you love.
✦ photographer, models & location sourcing whatever you need, I'll help you find it working within the budget parameters you set. I'll even help with coordination should you need assistance.
✦ gallery selections I'll step in and help if you need a second eye choosing the best of the best photos from your delivered gallery.
Investment:
$500 (starting)
visuals that match the vision
Photoshoot Creative Direction
CREATIVE DIRECTION
This is where we set the scene. I’ll help you plan and execute a powerful branded photoshoot that tells your brand's story. Whether you're stepping in front of the camera solo or with a full team, I’ll make sure every detail is aligned. The result? Content that feels intentional, elevated, and unmistakably you.
Includes:
✦ SHOT LIST covering everything from vibe, poses, facial expressions, props and scope, so we can ensure you're getting a variety of usable content for different marketing purposes.
✦ wardrobe and glam recommendations and ongoing consultation until you land on looks you love.
✦ photographer, models & location sourcing whatever you need, I'll help you find it working within the budget parameters you set. I'll even help with coordination should you need assistance.
✦ gallery selections I'll step in and help if you need a second eye choosing the best of the best photos from your delivered gallery.
Investment:
$500 (starting)
visuals that match the vision
Photoshoot Creative Direction
CREATIVE DIRECTION
Sometimes you don't need a deep dive — you just need an expert glance. Send me your website and Instagram, and I'll send back a snapshot audit: what's working, what's costing you clients, and where the fastest wins are hiding. No calls, just a short 24-hour wait for clear, actionable insight delivered straight to your inbox.
Includes:
✦ CUSTOMIZED BRAND RECOMMENDATION
Investment:
$100
a quick read on where your brand stands.
The Back Cover
This is my high-impact, clarity-packed brand audit intensive. Whether you’re mid-pivot, struggling with growth, stuck in a DIY spiral, or prepping for your next move, we’ll assess what’s working, what’s missing, and what’s next. After I do a comprehensive brand audit, we’ll meet for a 60-minute strategy session to sharpen your vision, identify blind spots, and map your most magnetic next steps.
Includes:
✦ IN-DEPTH BRAND AUDIT PRESENTATION
✦ 1:1 60MIN STRATEGY SESSION
✦ CUSTOMIZED BRAND RECOMMENDATION
Investment:
$300
The clarity shot your brand’s been craving.
Brand ReVisions
BRAND CONSULTATIONS
Sometimes you don't need a deep dive — you just need an expert glance. Send me your website and Instagram, and I'll send back a snapshot audit: what's working, what's costing you clients, and where the fastest wins are hiding. No calls, just a short 24-hour wait for clear, actionable insight delivered straight to your inbox.
Includes:
✦ CUSTOMIZED BRAND RECOMMENDATION
Investment:
$100
a quick read on where your brand stands.
The Back Cover
This is my high-impact, clarity-packed brand audit intensive. Whether you’re mid-pivot, struggling with growth, stuck in a DIY spiral, or prepping for your next move, we’ll assess what’s working, what’s missing, and what’s next. After I do a comprehensive brand audit, we’ll meet for a 60-minute strategy session to sharpen your vision, identify blind spots, and map your most magnetic next steps.
Includes:
✦ IN-DEPTH BRAND AUDIT PRESENTATION
✦ 1:1 60MIN STRATEGY SESSION
✦ CUSTOMIZED BRAND RECOMMENDATION
Investment:
$300
The clarity shot your brand’s been craving.
Brand ReVisions
BRAND CONSULTATIONS
Client Love Notes
Once we've made your vision a reality, I'll provide you with all of your final deliverables and help you (re)introduce your business to the world!
004 | you SOAR
Once we've aligned on design + strategy, I'll get to work executing all of your brand goodies. Don't worry, I'll provide updates and opportunities for review + revision along the way.
003 | I DESIGN
Together, we'll align on your brand goals and strategize on a path forward to help you reach them.
002 | we COLLAB
After you submit your inquiry form, I'll connect with you to get a better sense of your business goals + how we can best work together. If we're a match, we'll solidify things via contract + retainer + get your project scheduled on the books!
001 | YOU INQUIRE
So, how does it work?
I've found that Showit offers unmatched flexibility—allowing for both creativity and functionality in ways other platforms just can’t compete with. Plus, it’s incredibly user-friendly, so once your stunning new site is live, you’ll be able to easily maintain and update it on your own. I believe in empowering my clients to feel confident managing their website, and Showit makes that possible.
Why do you only design Showit websites?
Yes! For my signature offer, the Magnetic Brand Story™, you have the option to pay in full or split your investment into two payments—half due at booking and the remaining half before final delivery.
If you’re adding on additional services (like Web Design, Photoshoot Direction, or more), I offer flexible payment plans that can be split into three or four installments, depending on the project scope. I’m always happy to work with you to find a plan that aligns with your timeline and comfort level—just reach out and let’s talk options.
I also accept payments made via Klarna.
Do you offer payment plans?
Costs will vary based on your unique brand needs, but some additional expenses you may want to budget for include:
Showit Subscription (for managing your website)
Font Licensing (if you select premium fonts)
Photographer (if new brand photography is needed)
Third-Party Integrations (like email marketing tools)
Once we have our Discovery Call, I'll be able to send you a Project Proposal, with a clearer breakdown costs for your chosen package, so you’ll have full transparency before signing a contract.
In addition to the project fee, what other fees should I anticipate?
I strongly believe that a logo alone isn’t enough to build a brand that truly stands out and attracts your dream clients. That’s why I don’t offer standalone logo designs.
At Her Higher Standard, I believe in crafting comprehensive brand identities—because your brand is so much more than just a pretty symbol. It’s the colors, the fonts, the strategy, the feeling it evokes, the consistency across all platforms.
Can you just create a logo for me?
If you’re unsure which service is the right fit, don’t worry—that’s exactly what I’m here for. I offer a free 20-minute discovery call where we’ll chat about your brand, your goals, and where you’re feeling stuck. From there, I’ll help you navigate which services will benefit your brand the most, whether that’s a full brand identity, a website refresh, or both.
Just fill out my inquiry form and we’ll set up a time to connect!
I'm ready to elevate my brand but I'm not sure exactly which services I need...
While I’m based in Phoenix, my design studio serves ambitious women entrepreneurs nationwide (and beyond!). Everything—from brand strategy to web design and photoshoot coordination—is handled virtually, so no matter where you’re located, I can help bring your dream brand to life!
Do you only work with clients in Phoenix?
I don’t box myself (or my clients) into one industry. If you’re a woman entrepreneur with a bold vision for your business and life, we’re already aligned!
My mission is to help women build their dream lives by building their dream businesses, no matter their industry. I’ve designed for brands in wellness, real estate, business coaching, luxury services, and beyond. What truly matters isn’t what you do—it’s the impact you want to make and how you want to show up in your space.
What type of clients do you usually work with?
Because I am you.
I’m a woman with big, audacious dreams. A woman who isn’t willing to sacrifice her femininity to build her empire. A woman who knows success and softness aren’t mutually exclusive. And if that’s you too? Then you’re in the right place.
I don’t just build pretty brands—I design with intention. My strategic approach ensures that your brand isn’t just a visual flex but a tool that helps you attract your dream clients, build credibility, and create the freedom-filled life you deserve.
Why should I choose you?
Ready to Get Started?
Fill out the inquiry form to let me know you’re ready to elevate your brand! You’ll hear back from me within 1-2 business days to schedule a call where we’ll chat and see if we’re the perfect match.
