At Her Higher Standard Design Studio, we believe that branding isn't just about looking good—it's about being intentional and strategic. Your branding and website are a direct reflection of the ambition and passion behind your business!
Our mission is to empower female entrepreneurs, like you, by creating elevated, luxury-level brand identities and websites that align with your vision, values and goals. We specialize in crafting stylish, functional, and impactful designs that not only look beautiful but also get you noticed and help drive results. Why? Because we believe that you deserve the right to live life on your own terms! We're here to support women who are taking risks and creating businesses that align with their passions and dreams of financial freedom and have a fulfilling work-life balance not fitting their lives around a traditional 9-5.
Whether you’re just starting out or leveling up, our branding and web design services are designed to elevate your business with style and intention. Together, we’ll create a bold, beautiful brand presence that opens doors, inspires confidence, and helps you achieve success on your own terms!
Hey there, Gorgeous! I’m Daijah Janae, Founder and Principal Designer at Her Higher Standard Design Studio. With over a decade of experience in the film industry as an accomplished Producer at a bustling film studio where I quickly climbed the corporate ladder. Along the way, I wore many hats and gained a lot of valuable experience but, the biggest lesson I learned was that while the creative side of the job fueled me, the corporate politics drained me. Eventually, an unexpected layoff shifted my path—a moment that felt both jarring and liberating. The loss of stability was a shock, but it also felt like a weight had been lifted. I had long dreamt of building a business of my own, and the layoff became a blessing in disguise—a chance to create the life I had always envisioned.
Why this business? Because Her Higher Standard represents core pieces of me, my values and my long-held interests. From the marketing and web coding courses I took in college, to the women's empowerment organization I was the President of for two years, and even to the start up brands that I've had a hand in branding over the years. I've always held a deep appreciation for beautifully designed brands and websites, and now, I get to bring that passion to life through helping ambitious entrepreneurs, like yourself, create brands and websites that make a lasting impact.
On a personal note, I’m based in sunny Phoenix, where I’m a proud dog mom. I’m a lover of Caesar salads, champagne, and hot girl walks. My guilty pleasure splurges are new planners, handbags and skincare products, and you’ll often find me in a Pilates class or listening to a podcast.
We celebrate women who choose to live life on their own terms, creating paths toward financial freedom and personal fulfillment.
We believe that thoughtful, strategic branding lays the foundation for a successful business, ensuring that every detail reflects our clients' vision and purpose.
Through stylish and strategic branding and web design, we equip entrepreneurs to show up boldly and own their space in the market
Brand design isn’t just about visuals; it’s about understanding the essence of who your brand is and crafting an identity that resonates with your audience. At Her Higher Standard, I’ve reimagined the traditional approach to brand personality by embracing The 7 Feminine Archetypes—a concept inspired by Greek mythology and brought to life through the transformative work of Dr. Jean Bolen and Ayesha K. Faines.
The Feminine Archetypes (The Lover, The Queen, The Sage, The Huntress, The Maiden, The Mother, and The Mystic) offer a unique lens into the complexities of womanhood, celebrating our diverse strengths, values, and aspirations. Unlike the traditional 12 Jungian archetypes, the feminine archetypes deeply resonate with my core values: empowerment, authenticity, and an unwavering appreciation of femininity in all its forms.
I’ve always been drawn to personality frameworks for the way they reveal deeper insights, but it wasn’t until I discovered the 7 Feminine Archetypes that I felt like I had truly found a concept that reflected the multidimensionality of being a woman. When I built Her Higher Standard, I realized my brand didn’t fit neatly into the traditional frameworks most designers use. Instead, I felt an undeniable alignment with the feminine archetypes, and I knew this was the tool I wanted to bring to my clients. As a service provider for ambitious women, it felt only natural to lean into a framework that celebrates the strength, power, and individuality of womanhood.
By weaving these archetypes into my process, I help you uncover the essence of your brand in a way that feels authentic and deeply connected to who you are as a woman and entrepreneur. Whether your brand embodies the regal authority of The Queen, the bold independence of The Huntress, or the sensual creativity of The Lover, we’ll create a design that reflects your values, connects with your dream clients, and elevates your vision.
Womanhood is powerful, multifaceted, and unique to each of us. By incorporating the feminine archetypes, I aim to honor your version of femininity and craft a brand that truly represents you.
KIERA PHILLIPS
STARLIGHT ESTHETICS
I loved all of it! Everything was so professional and organized. I love how creative you are and I can tell you put genuine thought into everything. I can also tell you genuinely love helping people and guiding them into the right direction. You honestly nailed it, I genuinely can’t think of anything you did wrong and I mean that. You helped me in ways I didn’t even know I needed help in! I definitely feel more confident in expressing myself.
EBONY RICE
SHE MEANS BUSINESS
Daijah really understood my vision, was easy to communicate with, and delivered exactly what I needed. I appreciated how professional and creative she was throughout the process. I feel extremely confident about presenting my brand to my audience. Working with her, your vision will feel seen and heard!
© 2024 Her Higher Standard | All Rights Reserved.
© 2024 Her Higher Standard | All Rights Reserved.
© 2024 Her Higher Standard | All Rights Reserved.