THE STUDIO
Her Higher Standard Design Studio is a standout brand & web design studio built for multidimensional women who are done playing small.
I specialize in crafting cinematic, strategic, and seductive brand identities through my proprietary frameworks: The Magnetic Brand Story™ and The Main Character Method™.
Inspired by narrative structure, goddess archetypes, feminine energy, and high-end storytelling, my process is designed to transform your brand from something you explain into something your dream clients feel.
I don’t do cookie-cutter.
I create iconic brands.
From brand strategy to visual identity to web design, every touchpoint is curated with intention to magnetize your audience, elevate your presence, and position you as the only choice for your dream clients.
created for the girls
THE DESIGNER
Hey there, Gorgeous! I’m Daijah Janae—Founder + Creative Director + Brand Storyteller + Strategist + Principal Designer at Her Higher Standard Design Studio.
For roughly a decade, I worked as an executive film producer—crafting powerful, unforgettable female characters with depth. But after a layoff nudged me toward reinvention, I realized I didn’t just want to tell stories about fictional women—I wanted to help real women become the main character in their own stories.
That shift led me here: building Her Higher Standard into a design studio that combines the emotional depth of storytelling with the magnetic pull of intentional branding. Through my signature frameworks, The Magnetic Brand Story™ and The Main Character Method™, I use cinematic storytelling, feminine archetypes, and seductive strategy to craft iconic brands that feel aligned, embodied, and impossible to ignore.
I bring a filmmaker's eye to every project—casting your dream clients, scripting your brand's narrative, and designing every scene to make your brand's presence impossible to forget.
Based in Phoenix, I’m a proud dog mom, skincare enthusiast, and lover of slow mornings, rich girl walks, animal print, caesar salads, champagne and p*rnstar martinis, and rewatching comfort content like Charmed and Scream.
self-proclaimed "girl's girl"
I believe women should be the main characters in their own lives and brands. I empower my clients to build authority, claim space, and lead with confidence on their terms.
I don’t do fluff or filler. Everything—from your fonts to your messaging—is crafted with intention and strategy to attract the clients you dream about and repel the rest.
Empowered Leadership
Magnetic Intentionality
I honor women’s desires as divine and worthy of pursuit. Whether it’s financial freedom, luxury, love, or legacy—I help my clients build brands that make their dream lives feel not just possible, but inevitable.
Desire-Driven Vision
My Standards Are High & So Are My Values:
Your Brand Deserves a Leading Role
MEET THE METHOD
You weren’t meant to blend in.
you were made to be the main character.
At Her Higher Standard, I don’t use dusty frameworks built for patriarchal brands selling mass-market products. I flipped the whole damn script.
The Magnetic Brand Story™ is my signature 5-part framework and offer that transforms your brand into a high-converting experience—rooted in clarity, storytelling, and feminine energy. It covers everything from defining your dream client to crafting your brand narrative, visuals, and presence.
At the center of that puzzle is The Main Character Method™—my proprietary approach to brand personality. Using feminine and seduction archetypes, I personify your brand like a cinematic heroine and bring her to life through tone, presence, and energy.
WHY THIS MATTERS FOR YOUR BRAND
Most brand archetype frameworks were created to reflect masculine ideals—loud, forceful, cold. That’s why they often fall flat when women entrepreneurs try to use them. They weren’t built for us.
The feminine archetypes, on the other hand, celebrate depth, softness, sensuality, intuition, power, mystery, transformation. They’re multidimensional. Just like you.
With my method, your brand stops being "your little business" and becomes a whole mood. A whole movement. A whole main character. A brand that doesn’t chase clients. She attracts them with ease, clarity, and confidence.
This is branding that seduces, storytelling that sells, and strategy that sticks.
Welcome to your Main Character Era.
"Your vision will feel seen and heard! "
EBONY RICE
SHE MEANS BUSINESS
Daijah really understood my vision, was easy to communicate with, and delivered exactly what I needed. I appreciated how professional and creative she was throughout the process. I feel extremely confident about presenting my brand to my audience. Working with her, your vision will feel seen and heard!
"I definitely feel more confident in expressing myself."
KIERA PHILLIPS
STARLIGHT ESTHETICS
I loved all of it! Everything was so professional and organized. I love how creative you are and I can tell you put genuine thought into everything. I can also tell you genuinely love helping people and guiding them into the right direction. You honestly nailed it, I genuinely can’t think of anything you did wrong and I mean that. You helped me in ways I didn’t even know I needed help in! I definitely feel more confident in expressing myself.
"Working with Daijah was an absolute game-changer for me"
CHANTEL GRIGGS
REAL ESTATE AGENT
Working with Daijah was an absolute game-changer for me. She helped me bring my brand to life from the ground up — from developing a clear and powerful brand identity to completing a stunning branding photoshoot that truly captured my essence. Her brand strategy was incredibly thorough and gave me the confidence and direction I needed to finally launch my business with clarity and purpose.
