Project Scope:
Brand Identity, Social Media Strategy & Graphics, Email Marketing, Link-In-Bio Page
Haven Wellness Studio is a Phoenix-based pop-up wellness brand creating space for women to soften, reconnect, and rise through holistic practices and community-centered gatherings.
The founder, Jessica, came to me with a clear mission and vision—but she needed the right thought partner to bring it all together in a way that felt aligned, elevated, and emotionally resonant. Together, we crafted a magnetic brand identity rooted in softness and strength and designed to nurture real connection. While her logo design was created by a third-party designer, I guided the visual development by offering strategic creative direction and multiple rounds of feedback to ensure the final mark reflected Haven’s essence and embodied the deeper purpose behind the brand.