Why I Started a Newsletter (and Why You Should Be On It)

Here’s why all of your favorite brands & founders are starting newsletters.

With the back and forth this year about TikTok’s potential re-ban, the ever-changing Instagram algorithm and the constant “how do I build a community” questions online. It’s become clearer than ever that if your brand lives only on borrowed platforms, you don’t own your audience. You’re just renting their attention. So, let’s explore how brands are buying more real estate with their audience. Today, we’re going to dive into how to build a brand ecosystem by creating your very own newsletter.

The brands that are thriving in 2025 & beyond? They’re doing more than just posting content on Instagram & expecting a community to naturally rally around them. They’re building brand ecosystems: newsletters, podcasts, community groups. Spaces where they set the rules. Where connection isn’t filtered through an algorithm.

In a world where social media feels louder, more chaotic (& more uncertain) than ever, some of the most admired brands are shifting their focus to newsletters which feel more personal & intentional than traditional marketing & social media engagement. Brands like Tory Burch, The RealReal, & Saie Beauty are proving that the real flex isn’t just Instagram likes—it’s personally connecting with your audience.

Tory Burch‘s newsletter What Should I Wear? isn’t about pushing product—it’s about inspiration, style insights, & letting their audience feel like they’re chatting with their most fashionable friend.

The RealReal‘s anonymous, first-person newsletter The RealGirl, allows them to blend storytelling with style. Readers aren’t just shopping, they’re being entertained, intrigued, & invited to think deeper.

Meanwhile, Saie Beauty‘s newsletter From the Saie Office feels like a peek behind the curtain. Staff faves, founder chats, & even voter education. Their newsletter is all about building trust & sharing values.

That’s why I’m launching Page Six-Figure. It’s not just another newsletter meant to clutter your inbox. It’s your official invite to something deeper. Think of it as part iconic tabloid + part brand-building playbook. This is about our shared journey of building six-figure (plus!) brands with both style, strategy & substance.

Twice a month, I’m pulling back the curtain on how to build a brand ecosystem & what it really takes to build a brand that doesn’t just exist, but leads. We’re talking brand identity breakdowns, women doing big things in biz (& how we can too), behind-the-scenes of my work, & links you’ll actually want to click. This newsletter is where strategy meets style, business meets the soft life, & where we don’t just follow the rules of branding—we rewrite them.

Page Six-Figure is about more than branding. It’s about community. It’s about creating something that lasts. 

It’s about showing up for my audience on my terms, and building a brand that doesn’t panic post or chase trends, but leads.

If you’re tired of feeling lost and alone in your entrepreneurship journey, and tired of frantically scrolling on social media trying to figure out what’s actually working, then this is your invitation to subscribe (for free, can you believe it??) join me. I’d love to have you: become an insider here.

If you’re ready to own your audience like the brands we’ve been breaking down, I first want you to ask yourself: how can I create a space that feels personal, consistent, & worth opening?

Once you’ve gained clarity on how you’re going to nurture your community with a newsletter, I highly recommend Flodesk—it’s how I bring Page Six-Figure to life. Here’s 50% off your first year to get started.