I'm Daijah Janae — brand & web designer, creative strategist, & your new favorite business big sister. At Her Higher Standard, I help women founders ditch the confusion & build brands that are wildly magnetic.

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A collaged image comparing Hailey Beiber's business success with Rhode to that of Lori Harvey's lack of success with SKN.
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Whether or not you’re a Hailey fan, you have to admit the girl has her brand strategy on lock. Hailey Bieber’s Rhode was strategically built for virality. From the jump, their moves have been calculated, cohesive, & character-driven. Rhode isn’t just selling skincare—they’re selling an entire vibe. The clean girl aesthetic. The minimalist glam. The dewy no-makeup makeup moment […]